In my thesis campaign of Bechalors of Graphic designing for the kids-wear brand Ethnic, I aimed to raise awareness about the sensitive issue of child sexual abuse through a new perspective. I presented abuser and the act of abuse as an illusion, in order to educate parents and children about the tactics that abusers use to gain trust and access to their victims. I did a thorough research, come up with concepts and writings, then designed three books, as well as several animations and social media content to support this campaign.
The goal of this campaign is to raise awareness and educate parents and children about the reality of child sexual abuse, and to empower children to speak out and protect themselves. Through this campaign, Ethnic hopes to create a safer environment for children and to break the illusion of trust that abusers use to gain access to their victims.
Book 01
Abuser is an Illusionist, save your Children!
POSTERS
Digital Video Content for Raising Awareness
(sound on)
Social Media Content
Hang tag
Merchandise
To see the rest of the work related to this campaign, including two more books and other collateral materials, please visit my portfolio.
